Brand Manager – Respiratory & Immunology (Biologics)

AstraZeneca

Ljubljana, Osrednjeslovenska
Nedoločen čas
Polni delovni čas

13 dni nazaj

Brand Manager – Respiratory & ImmunologyDo you have expertise in, and passion for Brand Management and Biologics?AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than a Global leading pharmaceutical company!Respiratory & Immunology: Our ambition is to transform Respiratory & Immunology care for patients, moving beyond symptom control to disease modification, remission and, one day, cure.As Brand Manager in our Respiratory & Immunology team, you will drive the commercialization of assigned brands in Slovenia by developing and implementing the marketing strategy and operational marketing mix to achieve the brand ambition by delivering budgeted or above sales growth. In this role you will be strongly involved in launch of the now products based on growth of our R&I portfolio.Other responsibilities will include:

Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers crucial short-term growth and long-term brand success.
Align the global strategic brand plans with local customer & market insights to develop tailored and successful local brand strategy, brand messages and tactical plans.
Improve the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
Omnichannel communication with customers: tailored combination of preferred channels to targeted customers.
Propose innovative (digital) solutions to improve end-to-end patient journey.
Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights…) with quantitative feedback available through various data sources and reports.
Be the product, competitor and market expert of assigned brand.
Pro-actively adapts the Brand Strategy in function of the continuously changing environment to improve brand potential.
Understands local or region patient demographics, the patient journey and the available treatment choices and uses this information to challenge the status quo to deliver for the patient and AZ.
Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
Responsible for budget of brands within your remit.

Essential for the role

Degree or equivalent experience in Medicine, Pharmacy, Science, Biology, Veterinary related field.
Languages: Slovenian and English – Proficient, both spoken and written.
Shown brand management experience +2 years.
Teamwork abilities with clear communication.
The ability to lead and implement projects.
Knowledge in launching new pharma products on a market.
Experience in specialty care / hospital products.
Valid driving license

Desirable for the role

Previous Respiratory & Immunology experience
Experience in Insight/Market Research & brand forecasting
Digital Marketing and Omnichannel Experience

Why AstraZeneca?At AstraZeneca we’re dedicated to being a phenomenal Place to Work. Where you are empowered to push the boundaries of science and unleash your ambitious spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.So, what’s next?Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.Date Posted 15-Apr-2024Closing Date 29-Apr-2024AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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